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      <image:title>Blog - (Guest blog) Donor Love Series: Part Four - Is AI capable of growing love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - (Guest blog) Donor Love Series: Part Four - Is AI capable of growing love? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Empowering Fundraising in Europe: A Glimpse into the EFA Skillshare 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - To Match or Not To Match? The Phil Psych™ Way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - To Match or Not To Match? The Phil Psych™ Way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - To Match or Not To Match? The Phil Psych™ Way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Olive Cooke: Five years’ on – what have we learned, and how can the sector move forward?</image:title>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/Donor</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/PhilPsych</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/Market+Orientation</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/Love</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/Writing</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/Fundraising+Management</loc>
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    <loc>https://www.philanthropy-institute.org.uk/blog/tag/philanthropy</loc>
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  <url>
    <loc>https://www.philanthropy-institute.org.uk/vision</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587573713302-Q4Q1RZHXJKU586GMSUIZ/headr-17.jpg</image:loc>
      <image:title>Vision</image:title>
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  <url>
    <loc>https://www.philanthropy-institute.org.uk/our-team</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587672063504-ZCPCUHHEVN6ZE2UJTB5I/headr-20.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588943421157-L3EOHHXLEXXVLM4T1ER5/Jen+Shang</image:loc>
      <image:title>Our Team - Professor Jen Shang, PhD</image:title>
      <image:caption>Co-Founder and Director Jen Shang is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy and the Nonprofit Times. Jen has been published in numerous academic journals including, the Journal of Marketing Research, Marketing Science, the Economic Journal, Experimental Economics, Organizational Behavior and Human Decision Processes, Nonprofit and Voluntary Sector Quarterly, and Nonprofit Management and Leadership. Her research has been funded by the Society of Judgment and Decision Making, the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals, and the Hewlett Foundation. Jen’s CV Jen Shang | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588940671598-2UQ7C47M9VF6X08MT6KR/Adrian+Sargeant</image:loc>
      <image:title>Our Team - Professor Adrian Sargeant, PhD</image:title>
      <image:caption>Co-Founder and Professor of Fundraising Adrian Sargeant is the Professor of Fundraising at the Institute for Sustainable Philanthropy. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. In 2010 in the United States he was named to the prestigious Nonprofit Times, Power and Influence list and in the same year received a Civil Society award in the UK for his services to the profession of fundraising. In 2016 he received a lifetime achievement award from the Institute of Fundraising. Adrian designed the UK’s system of professional education for fundraisers and has recently re-designed the European qualification framework for the European Fundraising Association. Adrian is listed by Research.com as one of the UK’s leading Business and Management academics having published 249 articles and been cited over 8000 times by his peers. Adrian’s CV Adrian Sargeant | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588943689365-21YOSUQDF0Z03W4MILQI/Kathryn+Carpenter</image:loc>
      <image:title>Our Team - Kathryn Edworthy, PhD</image:title>
      <image:caption>Senior Lecturer in Philanthropic Psychology Kathryn Edworthy received her PhD in Psychology from The University of Exeter in 2017. Her thesis examined how humans can consciously or unconsciously learn new information using brain imaging and brain stimulation techniques. Kathryn now applies psychological theory and experimental design to research in the non-profit sector and uses techniques such as structural equation modelling and Process modelling to analyse data for academic and industry reports. Her current research at the Institute of Sustainable Philanthropy focuses on sustainably increasing donor psychological wellbeing and donation behaviour by exploring donor identity. Kathryn’s CV Kathryn Edworthy, PhD | LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/865b185e-b570-4e8c-aed1-83e60bfbf862/James+Barrett+Picture.jpg</image:loc>
      <image:title>Our Team - James Barrett</image:title>
      <image:caption>Data Analyst James Barrett is a Data Analyst at the Institute for Sustainable Philanthropy. James graduated from the University of Plymouth in 2018 with an MSc in Data Science and Business Analytics. In his current role James concentrates on how qualitative data can be turned into insights. James’ current research focuses on using machine learning techniques and Process modelling to understand different facets of nonprofit donor identity and how these identities relate to donor well-being and behaviour. James’ CV</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/7d01bd2a-9064-47ff-b4e8-a5fda61c4b15/PXL_20250718_162015003%7E2.jpg</image:loc>
      <image:title>Our Team - Kate Ball</image:title>
      <image:caption>Programme Operations Manager Kate holds a BSc in Counselling and Therapeutic Skills and has applied her interest in wellbeing and psychology to working in the charity sector over the past 15 years. She has worked in Project and Operational Management roles for a variety of UK based NGOs, on projects ranging from listening support services to peer education programmes. In her current role, she is supporting the IfSP team in an administrative and project management capacity, as well as providing support to students and partners taking part in IfSPs projects and courses.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/newsletter-1225</loc>
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    <lastmod>2026-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/board</loc>
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    <lastmod>2026-01-13</lastmod>
    <image:image>
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      <image:title>Board</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/c83978d1-2ed4-484d-9638-90d80e6da986/Matt+Naylor+Headshot_Feb+2022_Liberty-2157_Compressed.jpg</image:loc>
      <image:title>Board - Dr. Matthew Naylor</image:title>
      <image:caption>Chair Dr. Matthew Naylor is the President and CEO of the National WWI Museum and Memorial. A native of Australia, Naylor began his tenure at the Museum and Memorial in June 2013 and possesses more than 30 years of leadership in the non-profit arena. Under Naylor’s leadership, the Museum and Memorial has achieved unprecedented success, breaking and resetting records for attendance, educational and community event participants, website traffic, media and social media impressions and digital learning.  In 2018, he was named Nonprofit PRO “Executive of the Year” and in 2019, Ingram’s Magazine included him on its “50 Missourians You Should Know” list. Naylor earned a Ph.D. from Curtin University in Perth, Australia. He serves on boards and committees for several civic and educational initiatives, including the advisory council for the Kansas City Economic Development Corporation, the advisory board for the National Stars and Stripes Museum and the board of the Institute for Sustainable Philanthropy. Matthew Naylor, PhD, CFRE | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1610616824772-ZX4VUQ7WQ8MQX34KOD4X/CS-photo-2.jpg</image:loc>
      <image:title>Board - Christiana Stergiou</image:title>
      <image:caption>Christiana Stergiou is co-founder of Moceanic and The Fundraisingology Lab, an online training and membership site that serves a large global community of nonprofit leaders and fundraisers. Christiana began her career in the nonprofit sector in 1995 and it wasn’t long before she fell into a career in fundraising, landing her first fundraising role at Amnesty International in 1998. She then went on to work as legacy manager and fundraising manager for some of Australia's most influential nonprofits, including the National Heart Foundation and Mission Australia.  Christiana has served as the Australian ambassador for the Showcase of Fundraising Innovation and Inspiration (SOFII) and the Australian and New Zealand ambassador for the International Fundraising Congress (IFC). Christiana has also taught the Certificate of Fundraising at the Fundraising Institute of Australia. Christiana holds a Bachelor of Arts (Journalism) from RMIT University, Melbourne Australia and is now based on the sunny Gold Coast, Australia.   Christiana Stergiou | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/a5cee9ba-6036-4891-b8a1-9b74e9d39a30/GM.jpg</image:loc>
      <image:title>Board - Gauri Manglik</image:title>
      <image:caption>Gauri Manglik is the CEO and co-founder of Instrumentl, the leading grant management &amp; research solution for over 3,000 nonprofits &amp; universities. Prior to Instrumentl, she was a Product Manager at Airbnb which she came to by way of acquisition of her first company, Fondu. She loves technology and great products and is always excited about ways to bring that passion to help solve real world problems. Gauri Manglik | LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588950277721-W80MFT1TC1A1CZEYWVBH/Jane+Husdon</image:loc>
      <image:title>Board - Dr Jane Hudson, PhD</image:title>
      <image:caption>Jane Hudson is a Senior Lecturer in Marketing at the University of Exeter and has been working with, and researching into, the charity sector for the last 14 years. She has been the Managing Editor of the International Journal of Nonprofit and Voluntary Sector Marketing since 2010 and is always keen to publish articles that relate to improving fundraising. As an author she has published three academic book chapters and research into charities in a variety of academic journals. She has presented her research at a number of international academic conferences, such as the Association for Research on Nonprofit Organisations and Voluntary Action and the Association for Consumer Research. She also supervises a number of PhD’s in the philanthropy and fundraising areas. Jane has a BSc. in Applied Economics, a MA in Applied Social Research and earned a Ph.D from Bristol Business School (UK) with Dr. Adrian Sargeant as her supervisor. Adrian first introduced her to the world of fundraising in 2005 when they completed a UK Research Council funded project that examined branding in the context of charitable organisation. This project developed into a passion for the nonprofit sector and the belief that academic research can be instrumental in shaping and driving sustainable growth in philanthropy. Jane is also active in the fundraising sector, she is a former External Examiner for the UK Institute of Fundraising and is a tutor on their Diploma in Fundraising. She is also engaged with supporting numerous local charities and serves on the board of the Institute of Sustainable Philanthropy. Jane Hudson | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/95a9248d-21c7-4559-9d78-4556507d7afe/Matt+Beem+2024.jpg</image:loc>
      <image:title>Board - Matthew J. Beem, PhD, CFRE</image:title>
      <image:caption>Matt Beem is Chairman and CEO of Kinetic, a Kansas City based global fundraising consulting firm. Matt chairs the advisory board of the Institute for Sustainable Philanthropy in Plymouth, United Kingdom. He is a Senior Fellow of the University of Missouri-Kansas City’s (UMKC) Midwest Center for Nonprofit Leadership. Matt served on the board of trustees of Avila University in Kansas City from 2015-2017 and on the board of trustees of Graceland University in Lamoni, Iowa from 2008-2014. Matt is a featured speaker on fundraising and fundraiser compensation in the United States and abroad. He is the author of Performance-Driven Fundraising: Taking Control of Your Success and a co-author of $231 Billion Raised and Counting with Bob Hartsook and Karin Cox. Matt holds a Bachelor of Journalism in News Editorial from the Missouri School of Journalism at the University of Missouri-Columbia and a Master of Public Administration in Nonprofit Management and Doctor of Philosophy in Organizational Behavior and Higher Education Administration from UMKC’s Bloch School of Management, and School of Education. Matt Beem | LinkedIn</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588950163697-LUZU1BCVZ8RQ7ALYRQLR/Nigel+Harris</image:loc>
      <image:title>Board - Nigel Harris, MBA, CFRE, FFIA, GAICD, MA</image:title>
      <image:caption>Nigel Harris is Managing Director of Nigel Harris &amp; Associates, an advisory and consulting practice specialising in philanthropy and fundraising leadership. He is also Founding Partner of Giving Architects Australia, a fundraising campaign and impact investment consultancy. In a 40-year career, Nigel has held executive leadership roles in non-profit organisations for all that time, most notably serving as Chief Executive Officer of Mater Foundation (Queensland) for 24 years. Under Nigel’s leadership, Mater Foundation’s annual fundraising revenue grew from $2m to over $70m, establishing the Foundation as one of Australia’s largest health charities and a major funder of medical research and clinical services. Holding an MBA majoring in fundraising as well as qualifications in Public Relations and Marketing, Nigel is also a Certified Fundraising Executive (CFRE) and a Graduate of the Australian Institute of Company Directors (GAICD). In 2012 he was recognised as the Arthur Venn Australian Fundraising Professional of the Year and has also been recognised through other non-profit management awards. Currently a director and Deputy Chair of Act for Kids, Nigel also serves on the Board of the Institute for Sustainable Philanthropy. He is a Fellow of Fundraising Institute Australia and the Institute of Managers and Leaders and Certified CEO through the CEO Institute. He is also a Past President of the Rotary Club of Albany Creek and has been active in community and sporting organisations for over four decades. Nigel was appointed a Member of the Order of Australia (MA) in the Queen's Birthday 2022 Honours List for significant service to the not-for-profit sector, and to the community.  Nigel Harris AM | LinkedIn</image:caption>
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      <image:title>Board - Valerie Pletcher</image:title>
      <image:caption>Valerie Mullen Pletcher is a steward of generosity and a lifelong student of how love, meaning, and human flourishing are expressed through giving. For more than 25 years, she has walked alongside non-profits, donors, and families as they discern how to share their talent, treasure, and trust in service of the Church and the common good. A Certified Fund Raising Executive (CFRE), PhilPsych credential holder, and graduate with distinction of the International Advanced Diploma in Fundraising (MInstF), Valerie has spent more than a decade working with the Institute for Sustainable Philanthropy to apply philanthropic psychology research in practice—helping organizations understand how generosity forms people and strengthens mission. Valerie has helped generate hundreds of millions of dollars in principal, legacy, and institutional gifts through fundraising systems that deepen donor relationships and strengthen long-term sustainability. She serves as Senior Director of Philanthropy for FOCUS and the FOCUS Mission Foundation and is the founder of A New Gift, LLC – Consulting and Coaching, advising boards, philanthropists, and nonprofit leaders on major-gift strategy, legacy giving, and philanthropic culture rooted in meaning and trust. Valerie lives near Washington, D.C., and is honoured to serve on the Board of the Institute for Sustainable Philanthropy. Valerie Mullen Pletcher, CFRE, MInstF (Adv Dip) | LinkedIn</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/sponsors-clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588951714772-BL6O8NPU9VDIIK0HRA9N/headrs-2-04.jpg</image:loc>
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      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589303288835-RCDRLKJGVYJL9S0T2C3E/Response-1.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589303421310-KEI7NDV0HXSD9LXI1IG8/Response-2.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/double-fundraising-income</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589540318561-MYZP8ZTTY4VBZ8JJM91R/headrs-2-09.jpg</image:loc>
      <image:title>Doubling Giving</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589888056987-3D4K9SK9UQK79WU0I1ZO/Adrian+Sargeant+in+a+training+session</image:loc>
      <image:title>Doubling Giving</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/your-bespoke-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589564945986-BGH8ZXRWLILVOU5HLWHT/headrs-2-10.jpg</image:loc>
      <image:title>Your Bespoke Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1590003646029-20BZ0E9AQ0EZO8ZG2BZF/Institute+for+Sustainable+Philanthropy+research</image:loc>
      <image:title>Your Bespoke Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/books</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589561092855-J5IKVBV45I5SFYXHSQBX/headr-16.jpg</image:loc>
      <image:title>Books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/bce38e7e-1e01-43ce-ace0-0a1864cff388/mp+book+coer.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/e748336b-0695-4d13-841b-cc816bcd5a8c/3rd+edition.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/78bff4b1-58bf-4e3c-82e7-37ce85976b14/FRMNGT_Sargeant_George.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/dbbecc42-f4cf-4945-b965-41cab0733889/marketing+management.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/8107e283-01c8-46b4-8455-3536410a5fa9/building+donor+loyalty.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/a38b007d-b6bf-459a-ad22-7001d4bcfd8b/fundraising+management.png</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/be374f47-69e0-407d-a711-d43550885b27/tiny+essentials.jpg</image:loc>
      <image:title>Books - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/certificate-philpsych</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587578197713-S6QV6OHB57UR7CNZ8T2I/headr-13.jpg</image:loc>
      <image:title>CertPhilPsych</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1612174121565-P1NUDWE8S5ZZOETHU74T/LisaSargent.jpg</image:loc>
      <image:title>CertPhilPsych - “This course is the best thing I’ve done for myself professionally, pretty much ever. Transformational.”</image:title>
      <image:caption>- Lisa Sargent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1630059522048-5HIQ2WWSZO9NGZC6YLWG/tim+sarrantonio.jpg</image:loc>
      <image:title>CertPhilPsych - “This course has been one of the best investments of my professional career.”</image:title>
      <image:caption>- Tim Sarrantonio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/9790dec9-d5ea-4022-9f43-00865709138e/S.Lundberg_Phil+Psych.jpg</image:loc>
      <image:title>CertPhilPsych - “It was hard work but also a lot of fun, with some surprising insights along the way.”</image:title>
      <image:caption>- Sarah Lundberg, CFRE</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/certificate-frcopy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587578197713-S6QV6OHB57UR7CNZ8T2I/headr-13.jpg</image:loc>
      <image:title>Certificate in Fundraising Copywriting Course</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/certificate-in-legacy-fundraising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589888056987-3D4K9SK9UQK79WU0I1ZO/Adrian+Sargeant+in+a+training+session</image:loc>
      <image:title>Certificate in Legacy Fundraising Course</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/fundraising-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589887287264-SMITRT3LYPFA4244BJWC/headrs-2-12.jpg</image:loc>
      <image:title>Fundraising R&amp;D</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/fundraising-standard</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587578197713-S6QV6OHB57UR7CNZ8T2I/headr-13.jpg</image:loc>
      <image:title>Fundraising Standard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1634548210788-1KPC3OHODIQB75YBBLUQ/Fundraising_Standard_FINAL_Logo.png</image:loc>
      <image:title>Fundraising Standard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/frstd-bloomerang-place</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587578197713-S6QV6OHB57UR7CNZ8T2I/headr-13.jpg</image:loc>
      <image:title>Fundraising Standard USA - Free Bloomerang Place</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1634548210788-1KPC3OHODIQB75YBBLUQ/Fundraising_Standard_FINAL_Logo.png</image:loc>
      <image:title>Fundraising Standard USA - Free Bloomerang Place - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/relationship-fundraising-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>Relationship Fundraising 3.0</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/0de42189-1561-45ae-ae01-19b8250e318a/RF3.0+Cover.PNG</image:loc>
      <image:title>Relationship Fundraising 3.0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/rf-30-report-download-thankyou</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>RF 3.0 - Report Download Confirmation Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/0de42189-1561-45ae-ae01-19b8250e318a/RF3.0+Cover.PNG</image:loc>
      <image:title>RF 3.0 - Report Download Confirmation Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/find-out-more-philpsych</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589121385112-CDYTRRA6JRI9RY20Z9WP/headr-02-alt.jpg</image:loc>
      <image:title>Find out more - PhilPsych</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/science-loyalty-pre-register</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589121385112-CDYTRRA6JRI9RY20Z9WP/headr-02-alt.jpg</image:loc>
      <image:title>The New Science of Loyalty Report</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/loyalty-philpsych-report</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>New Loyalty Report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/fd5fa85c-30e5-41ec-8cb9-dc8bf93feac2/New+loyalty+and+retention+report+-+October+2022.PNG</image:loc>
      <image:title>New Loyalty Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/loyalty-meets-philpsych</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>New Loyalty Report</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/27fc007b-49e7-4058-84e1-5ea0c9ce0f7d/New+loyalty+and+retention+report+-+October+2022.PNG</image:loc>
      <image:title>New Loyalty Report - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/film</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>A Short Film on Meaningful Philanthropy in the 21st Century: The Role of Self</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/c3710270-6fc6-428a-a6e4-9d5f3f3a88e4/MPin21CEXSum40pc.png</image:loc>
      <image:title>A Short Film on Meaningful Philanthropy in the 21st Century: The Role of Self - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/nms-2023</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>NMS: The Big Innovation 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/love-language</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>Love Language</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/scholarships</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1587573713302-Q4Q1RZHXJKU586GMSUIZ/headr-17.jpg</image:loc>
      <image:title>Scholarships</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/upcoming-speaking-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1588962132935-WH5VC7Y9UFQABOC42SZ6/headrs-2-04.jpg</image:loc>
      <image:title>Upcoming speaking events</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/ffc25-case</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>F&amp;FC2025 - Fundraising Case for Support: A Philanthropic Psychology Perspective</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/ff-silence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>F&amp;F The Power of Silence</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/cop-thanking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>CoP Psychology of Thanking Donors Well - 27 Feb 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/nms-evolve</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>NMS Evolve 2025 - Growing Love in Fundraising - March 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/elevate-love</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e99b731e7ec45190a6bc6a6/1589567346421-X7M9OOBQYTC67LPKG2Y5/headrs-2-14.jpg</image:loc>
      <image:title>Elevate - The Love Project - March 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.philanthropy-institute.org.uk/ff-the-power-of-silence-presentation-download</loc>
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