Three survey strategies are possible.

1) Donor Needs, Identity and Psychological Wellbeing

To see the uplifts promised by a PhilPsych approach, a donor survey will need to be part of your welcome and stewardship cycle. Such a survey would bring you closer to who your donors are, what their interests might be and what feels good to them about offering their support. We can craft very simple 3-6 question donor surveys that collect the needed data, but in addition, allow the donor to feel heard and engaged.

2) Enhancing Donor Wellbeing

Not all that we do in fundraising needs to be about money. Sometimes, particularly in a stewardship cycle, it can be appropriate to focus solely on donors and their needs. We can all experience highs and lows in relation to the causes that we care about. We can all get anxious if the social environment suddenly changes, or if there are big events unfolding in society which drive down our mood. We can design surveys that are explicitly created with the generation of wellbeing in mind. The focus is not on raising money. It’s not even on the data collected. it is simply a mechanism to build supporter identity and drive up wellbeing.

3) Growing The Love

Our third category takes a deeper dive into the concept of love. It can identify the forms of love that supporters experience and how (where appropriate) this can be supported and nurtured. We can also look at the objects of that love and how close through their giving they feel to those that they love or care about. We can leave you with an actionable, loved based, supporter journey that grows the right kind of love at different points of the supporter relationship.

 

IFSP can help design these surveys, analyse the results and provide a feedback report or presentation, that walks your team through the findings and how they can best be used.

Our surveys range between £12K and £22K depending on the number of variations we design.

Book a 15-minute chat with Adrian (Adrian@philanthropy-institute.org.uk) or Jen (Jen@philanthropy-institute.org.uk) to discuss