Wealthy households are donating less after a surge of generosity in 2020

Oct 4, 2023

When people start contributing not just money, but also time, networks and brain space, they get more attached to a cause, according to Jen Shang, a philanthropic psychologist with the Institute for Sustainable Philanthropy.

11 Ways to Improve Your Donor Thank-Yous and Inspire Loyalty

By Lisa Schohl

October 2, 2023

In times of belt-tightening, donor acknowledgement programs are often among the first things nonprofits cut, says Jen Shang, co-founder of the Institute for Sustainable Philanthropy, but it’s smarter to do the opposite.

The Donor Pyramid Maybe Bad For Giving. How To Do Better

By Drew Lindsay

September 6, 2023

Pyramids, says well-known philanthropy scholar Adrian Sargeant, “have had their day.”

How Nonprofits Are Building Loyal Fundraising Teams

By Anne Field

July 31, 2023

Retention of fundraising talent is a big problem for many nonprofits, but the situation is far from hopeless.

The wealthy should give more to charity, say people who stopped donating, according to a new poll

By Sara Herschander

July 05, 2023

A new poll of Americans found that nearly half of those who stopped giving to charity over the past five years said they did so because they thought wealthier people could afford to give more — and should

The Chronicle of Philanthropy

18 January 2023

New research explores motivations of High Net Worth Individuals when giving to charity. Read more here.

The Chronicle of Philanthropy

8 December 2022

Prof Adrian Sargeant discusses the latest research on fundraiser motivation and what nonprofits can do to retain talent. Read more here.

Fundraising Magazine

4 November 2020

Prof Adrian Sargeant discusses the need for radical change in relationship fundraising to meet the real needs of supporters. Read more here.

Marketplace

26 December 2019

Prof Jen Shang talks on the psychology of giving and the importance of Thank You’s. Read more here.

BBC World Service

Prof Jen Shang talks on the psychology of donating after the Notre-Dame Cathedral fire.

Great Fundraising & Brands

Great Fundraising and Brands is covered by a variety of sector press following the finding that investment in fundraising is far more impactful than investment in a charity’s brand.