The Love Project 2.0
Join the love
IFSP is excited to launch the Love Project 2.0 and we would love to have you join us.
We believe it is time to move away from the language of money in supporter relationships and to focus instead on the love that is at the core of philanthropy
So we’re looking for charities who would be willing to engage in some experimental testing and help us build the body of knowledge to make this switch a reality.
Charities or other nonprofits are welcome from anywhere in the world and it is not a problem that you are working in a language other than English. With the miracles of Google Translate, all things are possible!
All participating charities receive:
A communications audit and feedback on their current approach
A tailored digital survey based on the learnings from the communications audit
A set of 6 digital tests to explore the best way to build this love through giving and to grow giving as an expression of this love.
An optional behavioral analysis to track the eventual impact of the focal love language. Please note that this requires a wider commitment to implementing changes based on the results of our digital testing. There is obviously a difference between changing the way that we communicate in a handful of digital communications and how we communicate across a fundraising program as a whole. Benefits will be much easier to track in the case of the latter.
The full project specification can be found here.
If we’re teased you into joining us or at least finding out more – please reach out to Kathryn in the first instance Kathyrn@philanthropy-institute.org.uk
If you’re working for an agency or a sector vendor and would like to get involved, you can find the details of our sponsorship proposals HERE
