Posts in Fundraising Strategy
Empowering Fundraising in Europe: A Glimpse into the EFA Skillshare 2023

In the heart of historic Prague, the European Fundraising Association's (EFA) Skillshare 2023 unfolded, promising knowledge, innovation, and inspiration under the theme "ELEVATE & INNOVATE: EMPOWERING FUNDRAISING IN EUROPE." This event highlighted the vital role of Artificial Intelligence (AI) in the nonprofit sector and its future prospects. As a participant, I can affirm that it was an exceptional experience!

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A New Beginning for Donor Loyalty and Retention – At Last

For almost thirty years I’ve been championing the importing from the commercial world of satisfaction, commitment, and trust as relationship measures that can help nonprofits manage loyalty. But it’s long past time to stop our reliance on our for-profit colleagues and begin to create new models and perspectives for ourselves.

At IFSP we are just beginning to see the results from our new two-year study of donor loyalty and retention focused on the factors that drive actual future behaviour.

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Donor Centricity: Where Did It Come From and Why Does It Matter?

I don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.

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Think you know your donors? There’s always more to learn

Do you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.

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20% of fundraisers don’t feel valued. Does this matter?

One in five fundraisers feel undervalued and believe they are not considered professionals.

Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.

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