Research, announcements and thoughts about fundraising
In the heart of historic Prague, the European Fundraising Association's (EFA) Skillshare 2023 unfolded, promising knowledge, innovation, and inspiration under the theme "ELEVATE & INNOVATE: EMPOWERING FUNDRAISING IN EUROPE." This event highlighted the vital role of Artificial Intelligence (AI) in the nonprofit sector and its future prospects. As a participant, I can affirm that it was an exceptional experience!
Read More“Negatives raise more money than positives”, right? Maybe. But is it even the right debate to be having? We believe not. The discussion should be around how we can fundraise in a way which is meaningful to the donor and delivers them the opportunity to enhance their wellbeing. In this blog, Prof. Jen Shang explains more, with an example from USA for UNHCR.
Read MoreI don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.
Read MoreWhat does love have to do with fundraising? What happens when you combine identity, wellbeing and love? What is philanthropic psychology? To find the answers to all your questions, read on.
Read MoreDo you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.
Read MoreWhy do we still use military metaphors in fundraising, and descriptions of donors that we wouldn’t use externally? Is it time to shake up our vocabulary and celebrate the best of everyone?
Read MoreWords create meaning and value, and we never stop learning about how to hit home with the words we write. Is your fundraising copy working hard enough?
Read MoreIs Relationship Fundraising today the same as it was in the 1990s? What do we have to learn, and where should we go from here? Find out more about Relationship Fundraising 1.0, 2.0 and 3.0.
Read MoreOne in five fundraisers feel undervalued and believe they are not considered professionals.
Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.
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