Views from the Institute
Research, announcements and thoughts about fundraising
Is your copy working hard enough?
Words create meaning and value, and we never stop learning about how to hit home with the words we write. Is your fundraising copy working hard enough?
Pot of Gold. No Rainbow or Leprechaun Required
Since 2012, we have been looking at the characteristics of Great Fundraising organizations - those who have supercharged their fundraising ability and doubled, tripled or quadrupled their fundraising income. What makes them achieve fundraising greatness? Read on to find out more.
The Relationship Fundraising journey: where are we now?
Is Relationship Fundraising today the same as it was in the 1990s? What do we have to learn, and where should we go from here? Find out more about Relationship Fundraising 1.0, 2.0 and 3.0.
20% of fundraisers don’t feel valued. Does this matter?
One in five fundraisers feel undervalued and believe they are not considered professionals.
Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.