Companionate love is the love that we experience for family, friends or those who are otherwise close to us. It has deep links to wellbeing, and donors also experience a sense of temperature with it, specifically a feeling of warmth. There are many uses for companionate love in fundraising and it is important, but how do we use Companionate Love in fundraising?

Threats or danger posed by our environment are nothing new and have continuously challenged humans for centuries. Now we have new insight shedding light on how threats affect people’s intention to donate. What better time to understand the impact of threats on donation intention than right after a global pandemic? It turns out that this knowledge can seriously impact your fundraising!

The knives are out for philanthropists. Editorial coverage of their motives, gifts, and impact is increasingly negative, particularly in the UK, but in the USA and elsewhere too. Does it matter? Many worry that it does. Is Philanthropist the identity we should use to define others when they give and how are we fuelling differences in terms of superiority/inferiority by using terms like major donor. This blog by Prof. Adrian Sargeant explores a post-modernist look at philanthropy.

What does love have to do with fundraising? What happens when you combine identity, wellbeing and love? What is philanthropic psychology? To find the answers to all your questions, read on.