Philanthropic psychology starts with the heart. It starts from assuming your donors are caring and loving people. Stronger relationships and connections lead to better wellbeing for your donors – and their gifts flow from that.  This ‘heart-first’ approach is a perspective shift.

Advocates of donor-centred fundraising and the community-centric fundraising movement have butted heads over the last few years. But what if we could invite donors to be part of something where the essence of who they are allows them to forge deeper connections than “donor as hero”?

Donor-centred fundraising was becoming a dirty concept. Pressure to move the fundraising story away from the donor was mounting. This made it very hard for fundraising copywriting practitioners like me. I even wondered whether I should bow out of fundraising copywriting altogether. But then I learned more about Philanthropic Psychology.