Philanthropic psychology turns fundraising from moving money to connecting hearts. Drawing on rigorous donor research, Kathryn shares how small identity-based shifts – such as thanking supporters for their kindness, not just their donation – can lift giving dramatically. In this blog, Kathryn shares her PhilPsych journey, and explains how PhilPsych helps fundraisers design evidence-led communications that honour who donors are and how they love.
Read MoreFundraising is often framed as solving problems: X amount buys X hours of care, tents or books. Philanthropic psychology invites a different why. Instead of only asking, “What problem does this gift solve?”, we ask, “What love is expressed in this gift?” When we design fundraising to grow love, we grow donor wellbeing, generosity and impact.
Read MoreAs we step into a new year, we invite you to celebrate not resolutions, but who you are and how you love. From your reflections, we see a community defined by service, authenticity, joy and thoughtful rest. This year, we invite you to gift yourself three quiet minutes each month to celebrate your own strength and tenderness, nurturing your wellbeing and the bonds that hold our community together.
Read MoreWe can probably all agree that some additional love is due. After all, without their kindness and generosity we’d have no way to pursue our missions and drive societal change.
But what kind of love should we offer and between whom should it be fostered?
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