Someone has chosen to hear from your organization. What happens next? Using a fictional wildlife charity’s welcome email and follow-up sequence, we explore how philanthropic psychology can help fundraisers build on a supporter’s initial interest, set expectations for future emails, and offer meaningful ways to stay involved.

Email list growth is an essential part of digital fundraising. Explore five ways to bring potential supporters into your email journey, from mission-aligned contests and value exchanges to hand-raisers, direct donation asks and retargeting ads, all viewed through a PhilPsych lens.