Views from the Institute
Research, announcements and thoughts about fundraising
A New Beginning for Donor Loyalty and Retention – At Last
For almost thirty years I’ve been championing the importing from the commercial world of satisfaction, commitment, and trust as relationship measures that can help nonprofits manage loyalty. But it’s long past time to stop our reliance on our for-profit colleagues and begin to create new models and perspectives for ourselves.
At IFSP we are just beginning to see the results from our new two-year study of donor loyalty and retention focused on the factors that drive actual future behaviour.
Philanthropic Psychology: the 101
What does love have to do with fundraising? What happens when you combine identity, wellbeing and love? What is philanthropic psychology? To find the answers to all your questions, read on.
Pot of Gold. No Rainbow or Leprechaun Required
Since 2012, we have been looking at the characteristics of Great Fundraising organizations - those who have supercharged their fundraising ability and doubled, tripled or quadrupled their fundraising income. What makes them achieve fundraising greatness? Read on to find out more.
20% of fundraisers don’t feel valued. Does this matter?
One in five fundraisers feel undervalued and believe they are not considered professionals.
Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.
Plans and philanthropic culture – the essential ingredients for increased fundraising revenue
In the Spring of 2020, we were commissioned to conduct a survey on the topic of fundraising planning. The goal was to determine the extent to which nonprofits had adopted planning processes and how well supported these were across the organisation.