Email list growth is an essential part of digital fundraising. Explore five ways to bring potential supporters into your email journey, from mission-aligned contests and value exchanges to hand-raisers, direct donation asks and retargeting ads, all viewed through a PhilPsych lens.

In this blog post by June Steward, Beth Beall, Executive Director of Vida Joven, reflects on how Philanthropic Psychology gave language and evidence to the relational fundraising she had always practised instinctively. Her story explores donor connection, belonging, long-term relationships and what changes when fundraising is understood as love, mission and relationship in action.

At RSPCA UK, Catherine Day and her team found that wealthy donors were not uninterested in animal welfare. They simply needed a different kind of conversation.

Using philanthropic psychology, the team shifted from asking donors to respond only to immediate need, and began inviting them to see their giving as an expression of who they are: compassionate people helping to build a kinder society for every kind.