Do you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.

Why do we still use military metaphors in fundraising, and descriptions of donors that we wouldn’t use externally? Is it time to shake up our vocabulary and celebrate the best of everyone?

Words create meaning and value, and we never stop learning about how to hit home with the words we write. Is your fundraising copy working hard enough?

Since 2012, we have been looking at the characteristics of Great Fundraising organizations - those who have supercharged their fundraising ability and doubled, tripled or quadrupled their fundraising income. What makes them achieve fundraising greatness? Read on to find out more.

Is Relationship Fundraising today the same as it was in the 1990s? What do we have to learn, and where should we go from here? Find out more about Relationship Fundraising 1.0, 2.0 and 3.0.

One in five fundraisers feel undervalued and believe they are not considered professionals.

Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.

In the Spring of 2020, we were commissioned to conduct a survey on the topic of fundraising planning. The goal was to determine the extent to which nonprofits had adopted planning processes and how well supported these were across the organisation.