Research, announcements and thoughts about fundraising
What does it look like to test love with rigour? In this third blog, Tassy Serradura shares how Animal Welfare League South Australia used disciplined A/B testing to apply Philanthropic Psychology in direct mail, increasing average gift value while strengthening donors’ sense of connection and care.
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If you care about thoughtful, sustainable philanthropy, our newsletter is for you.
You can get first access to new research and courses.
If you care about thoughtful, sustainable philanthropy, our newsletter is for you.
You can get first access to new research and courses.
