I don’t see donor centricity as the dominant paradigm in fundraising. For that to be true, the majority of organizations in our sector would need to be able to identify donors needs and follow through on their satisfaction, and they do not. The metrics we use to assess our practice are almost exclusively financial and we care little for our supporters and how we make them feel. True donor centricity would require organizations to look to the wellbeing and growth of their supporters. And as a sector, we’re not there yet.

What does love have to do with fundraising? What happens when you combine identity, wellbeing and love? What is philanthropic psychology? To find the answers to all your questions, read on.

It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. A report, and new regulator followed, promising the sector would do better. Yet how far have we really come?

Do you really know who your supporters are? The more you understand about your donors’ identities, the more you can speak to them in ways that resonate. To kickstart 2021, we’re challenging everyone to really get to know who the people that support you are. Want to know how to go about it? Read on.

Why do we still use military metaphors in fundraising, and descriptions of donors that we wouldn’t use externally? Is it time to shake up our vocabulary and celebrate the best of everyone?

Words create meaning and value, and we never stop learning about how to hit home with the words we write. Is your fundraising copy working hard enough?

Since 2012, we have been looking at the characteristics of Great Fundraising organizations - those who have supercharged their fundraising ability and doubled, tripled or quadrupled their fundraising income. What makes them achieve fundraising greatness? Read on to find out more.

Is Relationship Fundraising today the same as it was in the 1990s? What do we have to learn, and where should we go from here? Find out more about Relationship Fundraising 1.0, 2.0 and 3.0.

One in five fundraisers feel undervalued and believe they are not considered professionals.

Our research found fundraisers being recognised as professionals leads to greater philanthropic orientation, which in turn leads to greater fundraising performance.

In the Spring of 2020, we were commissioned to conduct a survey on the topic of fundraising planning. The goal was to determine the extent to which nonprofits had adopted planning processes and how well supported these were across the organisation.